In search of demographic insights into Pennsylvania, Brian Schaffner posts an amusing graph from the 2006 Cooperative Congressional Election Study — the percentage of Wal-Mart shoppers vs. the percentage of pickup truck owners by state:

His conclusion? “On these measures, Pennsylvania is most like Florida, Wisconsin, Virginia, Delaware, Ohio and Illinois. And, of course, Obama won four of those states (WI, VA, DE, and IL) while Clinton won two (FL and OH).”