Ben Fritz (my friend, formerly of Spinsanity) has some breaking news on his blog from the strange world of “integrated brand marketing”:
MCDONALD’S BUYING WAY INTO HIP-HOP SONG LYRICS
March 23, 2005LOS ANGELES — McDonald’s Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.
You just can’t make this shit up. As Ben says:
What’s sadder? The people who do these things unironically, the ones who report on it unironically, or the ones who pay $300 per year to read about it unironically? I honestly can’t decide.