Ford is considering a reality show in which contestants compete to design a new model, with the winner’s idea being built as a concept car:
Under one situation Ford is considering, aspiring car designers would compete against one another to design the next hot Ford vehicle.
The script would play out something like this: Each week a panel of judges would review designs, laud the most creative ones, criticize the least inspired ones and send the losers on their way.
For the top prize, Ford would build a concept version of the winning designer’s car and display it at an auto show.
I hope they remember what happened to Powell Motors when they let Homer Simpson design “The Homer”:
