In the conclusion to All the President’s Spin, we discussed how the Center for American Progress, George Lakoff’s Rockridge Institute, and the Frameworks Institute represented the vanguard of a group of liberals attempting to match the sophistication of the White House’s PR tactics.

Sadly, the prominence of Lakoff and CAP has grown substantially since the book came out. Democracy for America, Howard Dean’s organization (now run by his brother), just conducted an online training event in which Lakoff instructed activists in how to “develop a message that can sway voters at the deepest levels and motivate them to vote.”

They’re likely to be disappointed. Not only is Lakoff destructively escalating the arms race of spin, but his theories and tactics are likely to be ineffective — see here, here, here, and here.